This event is organized by “Nissei Co., Ltd.,” Japan’s only comprehensive soft-serve ice cream manufacturer. On the first floor of the venue, there is an exhibition that traces the history of soft-serve ice cream from its origins to the present day, organized by era.
On the B1 level, a giant “CREMIA” sculpture standing approximately 1.5 meters tall has been installed, serving as a fun photo spot.
Answer the quiz and try a free tasting of three “Cremia” flavors
Don’t miss the quizzes scattered throughout the exhibition. If you answer all of them correctly, you can sample three varieties of the premium “CREMIA” soft-serve ice cream for free at the counter on the second floor. The three flavors available are as follows:
CREMIA: Made with 25% high-quality fresh cream from Hokkaido, it features a rich milky flavor and a clean, refreshing aftertaste. It pairs perfectly with the crispy “Langue de Chat” cone.
CREMIA the Matcha: A new flavor that just debuted in March 2026. This meticulously crafted masterpiece, developed over eight years, uses Uji matcha supervised by a tea master who has received the Minister of Agriculture, Forestry and Fisheries Award.
CREMIA the Chocolat: A unique blend of Belgian chocolate and Ecuadorian cacao beans, offering a slightly bitter flavor for true chocolate connoisseurs.
During the tasting, visitors will also be provided with “E-Spoons”—edible spoons made from the same material as the cones. Additionally, if you post a photo taken at the venue on X, TikTok, or Instagram with the hashtag “#SoftServeDay,” you’ll receive one of your choice from a set of three venue-exclusive CREMIA original stickers.
Why not head to Shibuya this weekend to immerse yourself in the fascinating world of soft-serve ice cream and savor its luxurious flavors?
“History of Soft-Serve Ice Cream” Exhibition Overview
📅 July 3 (Fri) – July 5 (Sun), 11:00 a.m. – 8:00 p.m.
📍ZeroBase Shibuya (2-5-8 Dogenzaka, Shibuya-ku)
🍸 Admission: Free
*On the day of the event, numbered tickets will be distributed in front of the venue starting at 10:30 a.m. (while supplies last). Visitors without a numbered ticket may still enter by lining up in the general admission queue, but admission may be restricted depending on crowd conditions.
